Our Messaging Findings on Patient-First Care (a.k.a. Value-Based Care)
Since 2019, USofCare has conducted an extensive deep listening effort to fully understand people’s health care needs and desires. This work taught us that people want affordable, higher-quality care. They also want more time with their doctors, better communication between providers, more personalized and customized care, and to be treated as a whole person rather than a series of symptoms.
Most of the current health care system, incentivizes providers to prioritize the quantity of visits and treatments completed on a patient over the quality of those visits, known as fee-for-service. Our findings show that when offered an alternative, by a 4:1 margin, people favor a model that compensates providers for improving overall health, delivering superior care, and coordinating patient care – also known as value-based care. The issue is no one knows what value-based care is, and it remains misunderstood and unrecognized by the public.
Through a multi-part public opinion research project, we learned how to best talk about value-based care – in order to emphasize how shifting to this new approach aligns with the ways people want to receive high-quality, affordable health care.
USofCare is proud to share the following webinar recording and documents based on our research, findings, and recommendations on communicating about Patient-First Care in a way that resonates with people.