While Immense Progress Has Been Made, Much Work Remains
(Washington, DC) — Today United States of Care (USofCare) released a memo highlighting some of the latest research on vaccine uptake from its partners in the Vaccine Hesitancy Research Consortium. As the memo makes clear, the most effective messengers remain each family’s doctor and there is still more work to be done.
“Though the health and political landscapes have been shifting, the core messages focused on safety, effectiveness, and accessibility are helping the U.S. chip away at the concerning but shrinking universe of the vaccine-hesitant,” the memo concludes. However, the memo also acknowledges, “There is a lot to worry about, like the Delta variant, ongoing vaccine hesitancy, and potentially confusing booster guidance.”
Other noteworthy takeaways include:
- The data reiterate that the most effective messengers for adults — making decisions for themselves or their children — remain each family’s doctor.
- Kaiser Family Foundation’s latest COVID-19 Monitor found that a majority of vaccinated adults (54 percent) say the information they have seen about boosters has been helpful. Meanwhile, among the unvaccinated, almost twice as many people find the information confusing as find it helpful (45 percent vs. 24 percent).
- Ad Council’s latest survey found that young adults primarily are seeking clarity about any perceived unknown long-term side effects and can be motivated to get vaccinated by family and friends. Young adults are motivated by messages that highlight that COVID-19 vaccination significantly decreases the risks of infection. The data also reaffirms that parents find pediatricians and other health care providers the most trusted sources of information about COVID-19 vaccines.
- The de Beaumont Foundation and Morning Consult found that 42 percent of vaccinated adults say that the best reason to be vaccinated is to reduce and prevent death. In contrast, a third of unvaccinated adults say the best reason to be vaccinated against COVID-19 is that the vaccine is proven safe (33 percent) and effective (29 percent).
You can read the full memorandum here.