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COVID-19, Resources

Feb 18 Webinar: Increasing COVID-19 Vaccine Confidence: Meeting People Where They Are

Published On February 18, 2021

Peoples’ concerns about the vaccine are real and they deserve empathetic, straightforward answers as they consider if the vaccine is right for their personal life. Addressing these concerns now, early in the national vaccination process, is key for overall equitable vaccine distribution and protecting the most vulnerable. In this webinar, our panelists share what the polling data, research, and community conversations reveal about vaccine confidence within various populations.

Key Takeaways:

“This is about hearing and listening to people’s real concerns and addressing those in a personal trustworthy way.” – Mollyann Brodie

“If we can understand why it is that some people are more likely to refuse vaccination than others, we can use that information using the science of science communication approach, in order to create messages that meet people where they are, and hopefully encourage vaccine uptake.” – Dr. Matt Motta

“We need support to help bridge that gap between providers in the community who may not have such easy access to researchers who really understand and can credibly talk about clinical trials and vaccine research.” – Dr. Lisa Fitzpatrick


  • Natalie Davis – Managing Director, Public Engagement, USofCare


  • Mollyann Brodie – Executive Vice President & Chief Operating Officer, Kaiser Family Foundation, and Executive Director of KFF’s Public Opinion and Survey Research Program
  • Dr. Lisa Fitzpatrick, MD, MPH – Infectious disease physician, CDC-trained medical epidemiologist, health activist
  • Dr. Matt Motta, PhD – Assistant Professor of Political Science, Oklahoma State University